Archive for Formulations

Formulating A New Supplement Or Nutraceutical Product? Avoid the Pitfalls!

If you have been keeping up on current trends, you recognize that many people today are trying to move away from prescription drugs to more natural ways to improve and maintain their health. A huge way that people are trying to accomplish this is through the use of nutraceuticals or dietary supplements. That’s why many discerning business people are developing new supplements and nutraceuticals. However, there are many factors that can contribute to whether or not you succeed in your efforts to formulate and market a new supplement.

Here are some of the pitfalls to avoid when trying to bring a new supplement and nutraceutical formulations to market:

1. Hiring unqualified dietary supplement or nutraceutical formulators – If you do not make sure that your  nutraceutical or supplement formulators have the right education, experience and expertise you can end up with a supplement or nutraceutical formulation that:

  • Is not safe – it causes uncomfortable or even dangerous side effects
  • Is not effective – your new supplement or nutraceutical formulation just doesn’t do what you claim it will do. This could be because ineffective ingredients were chosen, the ingredients that were chosen are ones that don’t work well together, the dosage amounts are not optimal or all of the above

2. Using the wrong nutraceutical or supplement manufacturer – Some of the things you need to watch out for when choosing a manufacturer for your new supplement formulation are:

  • High minimum orders – especially when you are just starting out, and have not yet had the opportunity to become profitable, the last thing you want is to have to place huge orders
  • Nutraceutical or supplement manufacturers that use inferior quality ingredients – this can minimize the effectiveness of your new supplement formulation

3. Not marketing your product well – The effect of poor marketing really cannot be underestimated. Even if you have put together a nutraceutical or supplement formulation that is fabulous and has potential to be the next big thing, it never will be if nobody knows about it and how great it is. Unless you get a highly trained medical copywriter you could end up with:

  • Sales copy that doesn’t sell – often because the person who wrote the copy did not understand the product well enough to write convincingly about it
  • Sales copy that is poorly optimized, ranks low in a Google search,  and therefore does not attract visitors to your site

Any one of the things mentioned above can adversely affect the potential success of your foray into the world of nutraceuticals and supplements, and therefore your bottom line. But there is a way to avoid all those pitfalls. Find someone who is knowledgeable and experienced, someone that can take you through all of these steps stress free. That’s what we do here at The Med Writers. We will formulate a nutraceutical product or supplement for you that is safe and effective, help you to find the best manufacturer for your needs and work with that manufacturer to make sure your nutraceutical or supplement formulation is made as designed, and write highly effective, keyword rich sales copy that will attract visitors to your site and convert those visitors into customers.

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Formulating Your First Supplement Doesn’t Have To Be Scary

You recognize that the supplement market is sizzling right now and you want a piece of that pie. You’ve come up with a great idea for your first supplement, but where do you go from there? Any successful business owner will tell you that in order to get your new business off to a great start you should get the help and advice of someone experienced, someone who really knows what they are doing. That’s what you need to do: find an expert, someone who has experience in formulating supplements. They can hold your hand and help you through this new venture.
First of all, an expert supplement formulator can give you feedback on whether he/she feels that your supplement idea is really marketable, if it will be successful; and if not, they can make suggestions for changes or improvements. Once you’ve established that your idea for a supplement formulation can actually make money, your supplement formulator will help you to formulate the best supplement possible, ensuring that your formulation will be effective and safe. How will they do this?
Well, first they are going to see what the competition is doing, what ingredients they are using. Then, your supplement formulator will search for additional ingredients that are not yet being used, ones that may be more effective or safe, thus giving your supplement formulation an edge over the competitors. Once your supplement formulator has completed their research and gathered all the relevant information, they will then make a recommendation on which ingredients to include in your supplement formulation, and at what dosages.
However, your relationship with your supplement formulator doesn’t end there. They will also recommend a good manufacturer and handle any questions that the manufacturer may have regarding your supplement formulation. Basically, your supplement formulator will be with you every step of the way as you bring to life your idea for a new supplement formulation.
So, where can you find these expert supplement formulators that we’ve been talking about? Well, you’ve already found them. The Med Writers have formulated more than 20 supplements in the past few years and would love to help you get your first supplement formulation to market. Contact us right away for more information and a quote.

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Experienced Supplement Formulators: A Must Have For Your New Project

When you decide to formulate and market a new supplement the task can seem overwhelming. You want to put a new supplement out that is effective and safe, but at the same time profitable. You know the competition in the supplement industry is fierce; therefore, you need to put out the best new supplement possible, one that will stand out above the others. To achieve this, you need to help from medical professionals with experience and success formulating new supplements.

The Med Writers have formulated about 20 new supplements over the past few years and keep abreast of trends in the  supplement industry. Our team includes medical professionals, including scientists with doctorates and masters degrees in pharmacology, botany, biochemistry, neuroscience, plus naturopathic doctors trained in the use of supplements. Our past projects include formulating a wide range of new supplements for different purposes.

Here are some of the different types of new supplement formulations we have worked on:
1. Weight loss supplements
2. Anxiety and depression supplements
3. Male enhancement supplements
4. A supplement for treating sciatica
5. Migraine supplements
6. A supplement for PMS
7. Hangover supplements
8. A supplement for OCD
9. A children’s brain boosting supplement
10. A children’s multivitamin/mineral supplement
11. Pre-workout supplements
12. An energy supplement
13. Male and female multivitamin/mineral supplements

This is just a sampling of some of the types of new supplement formulations we have worked on. There probably isn’t any type of supplement formulation that we cannot help you out with. We do all the medical research, advise on ingredients, dosages, existing patents, meeting government regulations, manufacturers, fulfillment centers and anything else you need help with. And since we are professional medical writers, our service does not end with the supplement formulation. We can write your website sales copy and content, articles, brochures, and really anything you need to market your new supplement.

So, if you want to formulate supplements and get them to market quickly, contact us and see how we can help you make your new supplement formulations a success.

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The Key To Making Your New Supplement Formulation Marketing A Success

So your vision for a great new supplement has finally come together. Congratulations! You’ve got a great new product that you know will really work. Now you just need to get it into the hands of customers. How are you going to do that? With the staggering number of supplements currently on the market, you need an effective plan to market your new supplement formulation in order to make it a success.

A professional medical writer is vital if you want to market a new supplement formulation. The Med Writers are a group of professional medical writers with doctorates in several medical areas, including experts in pharmacology, botany and naturopathic medicine. We can write your white paper, product description, sales copy and website content such as articles and blog posts. If you are new to this, you may be wondering how each of these things will help you market your new supplement formulation successfully?

  • A white paper is an authoritative report that can establish your new supplement as superior to similar products already on the market. It can be an excellent to show potential investors. Having a white paper can also be a good way to show additional credibility to potential customers.
  • Product descriptions are vital in view of today’s informed consumer. The type of health conscious consumer that is looking for a new supplement wants to know exactly what they are getting. A detailed and compelling product description will help them make the buying decision.
  • Articles and blog posts are crucial in driving traffic to your site. The more search engine optimized content you can get on your website, the better, because this will give you a higher ranking in the search engines. And of course a higher search engine ranking means more visitors to your site. Of course, once they get to your site, you need to convert them to customers. That’s where effective sales copy comes in.
  • Effective sales copy, be it a landing page, a sales letter, a brochure or an email campaign, will use language that will convince the customer that they need to buy your new supplement right away.

Whether you’re promoting a new weight loss supplement, a supplement designed to treat a particular health condition, or a sexual enhancement supplement, The Med Writers can help you out. As supplement formulators and professional medical  writers, we know the science behind how your supplement works, and we have the skills needed to market it. So, if you want to market a new supplement, contact us for a quote and to see how we can make your new supplement a success.

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The Easy Way To Develop A New Supplement Formulation

Do you have an idea for a great new supplement formulation?  Like a blend of natural ingredients that would make a good weight loss or depression aid? Maybe you are unsure what type of ingredients to include and in what dosages in order to ensure that your new supplement formulation is safe and effective.

Or do you already have a tentative supplement formulation, but would like to get the advice and help of a professional before bringing your supplement to market? If one of these scenarios describes your situation, then you need the expertise of The Med Writers. We are a group of PhD scientists and herbalists who specialize in formulating supplements. Let us help you create a new supplement formulation that is safe and effective.

When The Med Writers produce a new supplement formulation, we guide you through the entire process from beginning to end. Here are the steps we take to ensure your supplement is safe and effective, and can compete in today’s market.

1. Look through the competition’s formulations to see all the ingredients currently being used
2. Search for any additional ingredient possibilities not yet being used
3. Thoroughly review the published scientific literature (plus patents if relevant) for each possible ingredient
4. Compile a document of this information
5. Based on all the information gathered, make a recommendation on which ingredients to include in the supplement and at what dosages
6. Adjust that based on safety data, known side effects and interactions
7. Write up the findings, listing the chosen ingredients, their dosages and their benefits
8. Write a batch sheet for the manufacturer
9. Recommend a good manufacturer and fulfillment center
10. Handle any questions from the manufacturer on the supplement formulation

With these 10 steps, we are able to produce a great supplement formulation, and at the same time minimize your liability and maximize your profit.

In addition to formulating supplements, we also endorse some supplements. Perhaps you already have a supplement formulation out on the market, but feel that it could be selling better. An endorsement from a PhD scientist in the field could be just what you need. Send us the details of your supplement formulation and if we find it to be both safe and effective based on scientific evidence, we can provide you with an endorsement that could help increase your supplement sales.

Please contact us for more information regarding pricing for your supplement formulation or endorsement.

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