Archive for Supplements

Supplement Companies – Don’t Miss the Marketing Opportunity That the New Year Brings!

With the start of the new year many people are devoted to making some healthy lifestyle changes and most want to see immediate results.

That’s where YOU come in.

You have developed a supplement formulation or formulations that you believe will really help people achieve their health goals and will be a game changer for your supplement business and will blow your sales through the roof. However, you have hesitated to put your product on the market.

No doubt, you are concerned that your big brother, the FDA, who is constantly looking over your shoulder to make sure the health claims you make about your supplement are FDA compliant, will shut you down before you get a running start.

This definitely is a valid concern, because if they deem your supplement marketing to be non-compliant with their guidelines, they can issue you a warning letter stating that  you have 15 days to make changes to your website and marketing materials to suit FDA guidelines; and if you don’t, this could mean the banning of your supplement website, resulting in the loss of a huge portion of the U.S. market, dramatically decreasing your company’s revenue.

Your dream of boosting your supplement company’s sales through the roof and taking your company to the next level will have all but vanished. So now  you are thinking to yourself, “What can I do to solve this problem before it starts?”

That’s where WE come in.

We are formally trained in the art of writing, and are well-versed in the guidelines set up by the FDA for supplement marketing, and specialize in writing marketing materials for supplement companies.

We know exactly what is required to ensure that the claims that you make about your supplement are FDA compliant, so that when you start marketing your supplement, you can focus your attention where it should be: on increasing your revenue and growing your supplement company!

Let The Med Writers help you get the new year off to a great start!

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An FDA Warning Letter Does Not Have To Destroy Your Supplement Company

Has your supplement company received a warning letter from the FDA stating that the marketing on your website is not FDA compliant, and that if you don’t change it you will be fined or worse yet, they will ban the sale of your supplement in the US? If so, you are probably panicking right about now. No doubt you are thinking that if you have to shut your supplement company website down, even for a short time, it will affect the Google ranking that you worked so hard to build up; and the longer your supplement website is inactive, the further down your ranking will plummet. At the same time, you are probably calculating how much revenue you will lose if your supplement website is down or if the FDA bans the sale of your supplement. If you don’t play your cards right, you could lose so much business that you have to close down.

Clearly, closing down is not an acceptable option. Here’s the problem though, you may have no idea what the FDA guidelines are, or what you need to change in order to comply with them. This can be a terrifying situation for any supplement company, but especially for smaller supplement companies that may not have FDA attorneys or PhD scientists on staff that know what to do. Please don’t panic; The Med Writers is here to help you. We are a team of PhD scientists with formal writing training, who specialize in writing marketing materials for supplement companies. We know what needs to be done in order to make your supplement company website FDA compliant.

Making your website copy FDA compliant involves a couple of things. Firstly, and most importantly, you need to find studies that will substantiate the claims you are making about your supplement. Of course, not all studies will fit FDA guidelines; hence why you need someone that knows the FDA guidelines and is experienced in finding the right studies and writing FDA-compliant marketing. A second thing that is involved in making your supplement company website FDA compliant is knowing what type of wording is acceptable under FDA guidelines. For instance, oftentimes, words such as “cure” or “treat” cannot be used, unless there is substantial evidence to support those claims.

Of course, this presents another challenge; FDA-compliant wording can be limiting, and now that you don’t have the freedom to say exactly what you want, it can be more challenging to create convincing marketing materials. This is yet another reason why you need an expert on your side, someone that can work within FDA guidelines, but still write convincing marketing.

If you’ve received a warning letter from the FDA, it doesn’t have to be the end of the world. Contact us right away so that we can started immediately on making your website and other marketing materials FDA compliant.

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Doctor Endorsements: You Don’t Have To Sign Away A Percentage Of Your Profits To Get One

In view of today’s competitive supplement market, and the ever growing number of well informed, health conscious consumers, you can’t just passively sit back and hope that your new supplement formulation will sell itself. Potential customers are going to want to see a reason to choose your supplement formulation over the competitor’s.

You probably realize that one of the ways to help potential customers see the benefits of your product, and increase sales, is by getting a doctor endorsement for your product. Perhaps you’ve been holding off on taking that step though because a lot of MD’s or PhD’s may require a percentage of your profits in order to endorse your supplement, but you aren’t ready to sign away a portion of your profits for a doctor endorsement. And who can blame you, you are in this game to make money, right?

Well, you can keep your profits where they belong, IN YOUR POCKET! Here at The Med Writers we do not ask you to hand over a portion of your profits or company in exchange for a doctor endorsement. We charge a one-time fee for a doctor endorsement, and then you can use that doctor endorsement for as long as you’d like, provided of course that you do not make changes to the supplement formulation. And in the event that you do decide to make changes, all you have to do is inform us and for a small fee we will re-evaluate the supplement formulation, and if we find that it still meets our high standards for safety and efficacy our doctor  will continue to endorse it.

So, stop procrastinating on getting that much needed doctor endorsement for your new supplement formulation. Contact us today, and see how a doctor endorsement really can be affordable and help to increase your sales.

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Formulating A New Supplement Or Nutraceutical Product? Avoid the Pitfalls!

If you have been keeping up on current trends, you recognize that many people today are trying to move away from prescription drugs to more natural ways to improve and maintain their health. A huge way that people are trying to accomplish this is through the use of nutraceuticals or dietary supplements. That’s why many discerning business people are developing new supplements and nutraceuticals. However, there are many factors that can contribute to whether or not you succeed in your efforts to formulate and market a new supplement.

Here are some of the pitfalls to avoid when trying to bring a new supplement and nutraceutical formulations to market:

1. Hiring unqualified dietary supplement or nutraceutical formulators – If you do not make sure that your  nutraceutical or supplement formulators have the right education, experience and expertise you can end up with a supplement or nutraceutical formulation that:

  • Is not safe – it causes uncomfortable or even dangerous side effects
  • Is not effective – your new supplement or nutraceutical formulation just doesn’t do what you claim it will do. This could be because ineffective ingredients were chosen, the ingredients that were chosen are ones that don’t work well together, the dosage amounts are not optimal or all of the above

2. Using the wrong nutraceutical or supplement manufacturer – Some of the things you need to watch out for when choosing a manufacturer for your new supplement formulation are:

  • High minimum orders – especially when you are just starting out, and have not yet had the opportunity to become profitable, the last thing you want is to have to place huge orders
  • Nutraceutical or supplement manufacturers that use inferior quality ingredients – this can minimize the effectiveness of your new supplement formulation

3. Not marketing your product well – The effect of poor marketing really cannot be underestimated. Even if you have put together a nutraceutical or supplement formulation that is fabulous and has potential to be the next big thing, it never will be if nobody knows about it and how great it is. Unless you get a highly trained medical copywriter you could end up with:

  • Sales copy that doesn’t sell – often because the person who wrote the copy did not understand the product well enough to write convincingly about it
  • Sales copy that is poorly optimized, ranks low in a Google search,  and therefore does not attract visitors to your site

Any one of the things mentioned above can adversely affect the potential success of your foray into the world of nutraceuticals and supplements, and therefore your bottom line. But there is a way to avoid all those pitfalls. Find someone who is knowledgeable and experienced, someone that can take you through all of these steps stress free. That’s what we do here at The Med Writers. We will formulate a nutraceutical product or supplement for you that is safe and effective, help you to find the best manufacturer for your needs and work with that manufacturer to make sure your nutraceutical or supplement formulation is made as designed, and write highly effective, keyword rich sales copy that will attract visitors to your site and convert those visitors into customers.

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Formulating Your First Supplement Doesn’t Have To Be Scary

You recognize that the supplement market is sizzling right now and you want a piece of that pie. You’ve come up with a great idea for your first supplement, but where do you go from there? Any successful business owner will tell you that in order to get your new business off to a great start you should get the help and advice of someone experienced, someone who really knows what they are doing. That’s what you need to do: find an expert, someone who has experience in formulating supplements. They can hold your hand and help you through this new venture.
First of all, an expert supplement formulator can give you feedback on whether he/she feels that your supplement idea is really marketable, if it will be successful; and if not, they can make suggestions for changes or improvements. Once you’ve established that your idea for a supplement formulation can actually make money, your supplement formulator will help you to formulate the best supplement possible, ensuring that your formulation will be effective and safe. How will they do this?
Well, first they are going to see what the competition is doing, what ingredients they are using. Then, your supplement formulator will search for additional ingredients that are not yet being used, ones that may be more effective or safe, thus giving your supplement formulation an edge over the competitors. Once your supplement formulator has completed their research and gathered all the relevant information, they will then make a recommendation on which ingredients to include in your supplement formulation, and at what dosages.
However, your relationship with your supplement formulator doesn’t end there. They will also recommend a good manufacturer and handle any questions that the manufacturer may have regarding your supplement formulation. Basically, your supplement formulator will be with you every step of the way as you bring to life your idea for a new supplement formulation.
So, where can you find these expert supplement formulators that we’ve been talking about? Well, you’ve already found them. The Med Writers have formulated more than 20 supplements in the past few years and would love to help you get your first supplement formulation to market. Contact us right away for more information and a quote.

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How To Find A Reputable Doctor To Endorse Your Company’s Supplements

Is your new supplement formulation not getting the sales that you expected it would? A doctor endorsement for your supplement may be just what you need to help convince your potential customers that your product is safe and effective, and therefore worth their hard-earned money. But where do you find a reputable doctor to endorse your supplement? The Med Writers can provide you with such an endorsement.

The Med Writers is headed by Dr. Karen Vieira, who has a PhD in Biomedical Sciences and more than 10 years of experience with hands-on medical, scientific and nutritional research at Kraft Foods, in academia and in hospitals. She is author of many books and articles and speaker for many videos. Our team also includes other scientists with doctorates and masters degrees in pharmacology, botany and more, plus naturopathic doctors trained in the prescription of supplements. We have worked on about 20 supplement formulations to date, and have provided doctor endorsements for several more.

If you would like a doctor endorsement for your supplement formulation we will first take a detailed look at your formulation to ensure that it is safe and effective for its intended purpose. If we find that there are potential safety issues, or that the formulation can be changed in order to be more effective, we can make recommendations for its improvement, and help you to reformulate in order to implement those improvements. On the other hand, if we find that your supplement formulation is both safe and effective, we can provide you with a written and/or video doctor endorsement right away.

In view of the stiff competition in the supplement market, a doctor endorsement for your supplement is not really an option…it is absolutely necessary. The question then is not whether you can afford to get a doctor endorsement, but can you afford not to? Email or call today to see if your supplement fits our criteria for receiving a doctor endorsement.

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Experienced Supplement Formulators: A Must Have For Your New Project

When you decide to formulate and market a new supplement the task can seem overwhelming. You want to put a new supplement out that is effective and safe, but at the same time profitable. You know the competition in the supplement industry is fierce; therefore, you need to put out the best new supplement possible, one that will stand out above the others. To achieve this, you need to help from medical professionals with experience and success formulating new supplements.

The Med Writers have formulated about 20 new supplements over the past few years and keep abreast of trends in the  supplement industry. Our team includes medical professionals, including scientists with doctorates and masters degrees in pharmacology, botany, biochemistry, neuroscience, plus naturopathic doctors trained in the use of supplements. Our past projects include formulating a wide range of new supplements for different purposes.

Here are some of the different types of new supplement formulations we have worked on:
1. Weight loss supplements
2. Anxiety and depression supplements
3. Male enhancement supplements
4. A supplement for treating sciatica
5. Migraine supplements
6. A supplement for PMS
7. Hangover supplements
8. A supplement for OCD
9. A children’s brain boosting supplement
10. A children’s multivitamin/mineral supplement
11. Pre-workout supplements
12. An energy supplement
13. Male and female multivitamin/mineral supplements

This is just a sampling of some of the types of new supplement formulations we have worked on. There probably isn’t any type of supplement formulation that we cannot help you out with. We do all the medical research, advise on ingredients, dosages, existing patents, meeting government regulations, manufacturers, fulfillment centers and anything else you need help with. And since we are professional medical writers, our service does not end with the supplement formulation. We can write your website sales copy and content, articles, brochures, and really anything you need to market your new supplement.

So, if you want to formulate supplements and get them to market quickly, contact us and see how we can help you make your new supplement formulations a success.

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The Key To Making Your New Supplement Formulation Marketing A Success

So your vision for a great new supplement has finally come together. Congratulations! You’ve got a great new product that you know will really work. Now you just need to get it into the hands of customers. How are you going to do that? With the staggering number of supplements currently on the market, you need an effective plan to market your new supplement formulation in order to make it a success.

A professional medical writer is vital if you want to market a new supplement formulation. The Med Writers are a group of professional medical writers with doctorates in several medical areas, including experts in pharmacology, botany and naturopathic medicine. We can write your white paper, product description, sales copy and website content such as articles and blog posts. If you are new to this, you may be wondering how each of these things will help you market your new supplement formulation successfully?

  • A white paper is an authoritative report that can establish your new supplement as superior to similar products already on the market. It can be an excellent to show potential investors. Having a white paper can also be a good way to show additional credibility to potential customers.
  • Product descriptions are vital in view of today’s informed consumer. The type of health conscious consumer that is looking for a new supplement wants to know exactly what they are getting. A detailed and compelling product description will help them make the buying decision.
  • Articles and blog posts are crucial in driving traffic to your site. The more search engine optimized content you can get on your website, the better, because this will give you a higher ranking in the search engines. And of course a higher search engine ranking means more visitors to your site. Of course, once they get to your site, you need to convert them to customers. That’s where effective sales copy comes in.
  • Effective sales copy, be it a landing page, a sales letter, a brochure or an email campaign, will use language that will convince the customer that they need to buy your new supplement right away.

Whether you’re promoting a new weight loss supplement, a supplement designed to treat a particular health condition, or a sexual enhancement supplement, The Med Writers can help you out. As supplement formulators and professional medical  writers, we know the science behind how your supplement works, and we have the skills needed to market it. So, if you want to market a new supplement, contact us for a quote and to see how we can make your new supplement a success.

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The Easy Way To Develop A New Supplement Formulation

Do you have an idea for a great new supplement formulation?  Like a blend of natural ingredients that would make a good weight loss or depression aid? Maybe you are unsure what type of ingredients to include and in what dosages in order to ensure that your new supplement formulation is safe and effective.

Or do you already have a tentative supplement formulation, but would like to get the advice and help of a professional before bringing your supplement to market? If one of these scenarios describes your situation, then you need the expertise of The Med Writers. We are a group of PhD scientists and herbalists who specialize in formulating supplements. Let us help you create a new supplement formulation that is safe and effective.

When The Med Writers produce a new supplement formulation, we guide you through the entire process from beginning to end. Here are the steps we take to ensure your supplement is safe and effective, and can compete in today’s market.

1. Look through the competition’s formulations to see all the ingredients currently being used
2. Search for any additional ingredient possibilities not yet being used
3. Thoroughly review the published scientific literature (plus patents if relevant) for each possible ingredient
4. Compile a document of this information
5. Based on all the information gathered, make a recommendation on which ingredients to include in the supplement and at what dosages
6. Adjust that based on safety data, known side effects and interactions
7. Write up the findings, listing the chosen ingredients, their dosages and their benefits
8. Write a batch sheet for the manufacturer
9. Recommend a good manufacturer and fulfillment center
10. Handle any questions from the manufacturer on the supplement formulation

With these 10 steps, we are able to produce a great supplement formulation, and at the same time minimize your liability and maximize your profit.

In addition to formulating supplements, we also endorse some supplements. Perhaps you already have a supplement formulation out on the market, but feel that it could be selling better. An endorsement from a PhD scientist in the field could be just what you need. Send us the details of your supplement formulation and if we find it to be both safe and effective based on scientific evidence, we can provide you with an endorsement that could help increase your supplement sales.

Please contact us for more information regarding pricing for your supplement formulation or endorsement.

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