Archive for Medical Writing

An FDA Warning Letter Does Not Have To Destroy Your Supplement Company

Has your supplement company received a warning letter from the FDA stating that the marketing on your website is not FDA compliant, and that if you don’t change it you will be fined or worse yet, they will ban the sale of your supplement in the US? If so, you are probably panicking right about now. No doubt you are thinking that if you have to shut your supplement company website down, even for a short time, it will affect the Google ranking that you worked so hard to build up; and the longer your supplement website is inactive, the further down your ranking will plummet. At the same time, you are probably calculating how much revenue you will lose if your supplement website is down or if the FDA bans the sale of your supplement. If you don’t play your cards right, you could lose so much business that you have to close down.

Clearly, closing down is not an acceptable option. Here’s the problem though, you may have no idea what the FDA guidelines are, or what you need to change in order to comply with them. This can be a terrifying situation for any supplement company, but especially for smaller supplement companies that may not have FDA attorneys or PhD scientists on staff that know what to do. Please don’t panic; The Med Writers is here to help you. We are a team of PhD scientists with formal writing training, who specialize in writing marketing materials for supplement companies. We know what needs to be done in order to make your supplement company website FDA compliant.

Making your website copy FDA compliant involves a couple of things. Firstly, and most importantly, you need to find studies that will substantiate the claims you are making about your supplement. Of course, not all studies will fit FDA guidelines; hence why you need someone that knows the FDA guidelines and is experienced in finding the right studies and writing FDA-compliant marketing. A second thing that is involved in making your supplement company website FDA compliant is knowing what type of wording is acceptable under FDA guidelines. For instance, oftentimes, words such as “cure” or “treat” cannot be used, unless there is substantial evidence to support those claims.

Of course, this presents another challenge; FDA-compliant wording can be limiting, and now that you don’t have the freedom to say exactly what you want, it can be more challenging to create convincing marketing materials. This is yet another reason why you need an expert on your side, someone that can work within FDA guidelines, but still write convincing marketing.

If you’ve received a warning letter from the FDA, it doesn’t have to be the end of the world. Contact us right away so that we can started immediately on making your website and other marketing materials FDA compliant.

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Can You Really Find a Great Science Writer for Five Dollars?

The simple answer to that question is: NO, you cannot find a great science writer for five dollars! Sure, there are sites out there, such as Fiverr, that are advertising science writers who will write you an article for five dollars; but if what you are looking for is quality and expertise, you are not going to find it for five dollars.

I’m guessing that if you are looking for a great science writer it is for one of two reasons:

  1. You have a great new product or service that can be backed by science, and you need someone to take the scientific data and translate it onto the written page in such a way that it will be understandable and appealing to a lay audience, and help them to see the benefits of purchasing what you are offering
  2. You are a researcher or scientist who is looking to have your research published in a peer-reviewed journal and need someone to write up your findings in way that will get it accepted to your chosen journal.

Regardless of which of those scenarios describes your needs, one thing is sure, if you want to accomplish your goal you need a great science writer that has the right education and experience.  Ideally, your great science writer should have a science degree. That way you know that they will be able to find and understand the scientific studies needed to complete your project. Of course, not everyone with a science degree is necessarily a good writer though. Therefore, in addition to a scientific education, your science writer should have proven writing experience.

We are a team of American PhD and MS level science writers, with degrees in everything from Biomedical Sciences to Neuroscience and Psychology to Pharmacology and Botany. In addition to the right education, our great science writers are all native English speakers who have extensive writing training and experience. We carefully test all of our science writers to make sure that they can deliver the quality that our clients need and deserve.

So, whether you are trying to get a paper published or just get word out about your new product or service, contact us to see how our team of  great science writers can help you accomplish your goal.

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Medical Writers That Are Great At Search Engine Optimization – Can It Be True?

Unless your website is advertising a very specialized, unusual product or service, the odds are that you have a lot of competition. Therefore, you recognize that if you want potential customers to be attracted to your site, rather than the hundreds of others that may offer a similar product or service, you need to have your website effectively optimized for the right keywords using SEO. Herein lies a SEO challenge though; if you have a medical or health-related site you want to make sure that you hire a great medical writer, someone that really understands your product or service, but a lot of medical writers don’t know much about SEO and are not great at search engine optimization. So your only option is to hire two different people, right? One to do the writing and one to do the search engine optimization. Wrong!

You don’t need to waste your time and money hiring a medical writer and an SEO expert. Here at The Med Writers, not only are we professional medical writers but we are also trained in search engine optimization techniques. How can you be sure of that? Well, no doubt the reason you are at our site right now is because you Googled a particular keyword or phrase and found us on the first page or even in the first position in your Google search. So okay, we are medical writers who know how to do search engine optimization. But what does that mean for you and your SEO?

  1. You save time – Because our medical SEO writers can do both the writing and the search engine optimization, you don’t have to waste your time posting SEO jobs and going through applications for an additional person
  2. You save money – Any business person knows that anytime you can combine services you end up with savings
  3. Your SEO website content will sound great – Because a lot of people who work in search engine optimization are not writers, they do not know how to optimize your content well while keeping the flow and readability at a premium, but our SEO medical writers do

If you are looking to save time and money plus have great sounding SEO content that will attract visitors and turn them into customers, you need to contact us right away to see how our medical SEO writers can help to make your website search engine optimization a success.

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Great Medical Copywriters – Your Medical Marketing Agency Needs Them

If you run a medical marketing agency, you are well aware that you aren’t alone. Medical marketing agencies are a dime a dozen right now. Of course, not all medical marketing agencies were created equal. So what separates “the men from the boys”, so to speak, when it comes to having a profitable medical marketing agency? Two words – great medical copywriters. We’re not talking good, but great – medical copywriters that turn out copy that converts. Your medical marketing agency is nothing without them.

So what makes a medical copywriter great, as opposed to just good? To be a great medical copywriter you need, not just sales skills, but you need to be able to understand the product or service that you are trying to sell. That’s the edge that The Med Writers can give you. We are scientists and medical writers, with several members of our team being highly trained sales writers. So basically, we know both the science behind your client’s products and services, and the techniques needed to sell them. We work with project managers in medical marketing agencies to produce copy that will blow your client’s minds.

You may be thinking though, isn’t it better to just find someone like that and have them in house on payroll, as opposed to using remote contract medical copywriters? The simple answer to that is “NO”. Let me tell you why.

Using qualified contract medical copywriters is going to save you money and time. How? Well, you don’t need to provide a remote contract copywriter with office space to work in, a computer to work on, and let’s not forget those costly benefits packages that employees get. There will be no training costs involved either, because here at The Med Writers we have already done the legwork to find the best medical copywriters. As a result, when a new project comes up, all you need to do is tell us what the client wants, and one of our great medical copywriters will go to work. Nothing more will be needed on your end – no hand holding, no meetings, no calls. After an agreed upon amount of time, you will receive back credible, well-referenced work to forward on to your client. Should the need arise for edits to the copy, all you need to do is forward us the clients comments and our medical copywriters will get the edits done immediately, at no additional cost to you.

So, if your medical marketing agency wants to save money and time, and produce copy that will keep your clients coming back for more, contact us here at The Med Writers immediately, and see how our great medical copywriters can help increase your profit margin. Really, it doesn’t make sense not to.

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The Best Medical Writers In Palm Beach

The surf, the sun, the sand – ah, Palm Beach – there’s no doubt it’s a perfect place to find a great beach. But can you find a good medical writer in Palm Beach? If you are a doctor or researcher in the Palm Beach area, no doubt at some point you have needed to find a medical writer to help you get the word out about your practice, or some new product or service that you are bringing to market. At the same time you may have found it difficult to locate a good medical writer in Palm Beach.

Well, consider your search over! You have found, not just a good, but a great medical writer in Palm Beach. Dr. Karen Vieira is the owner of The Med Writers, a team of PhD-level science writers that’s based in Palm Beach. Dr. Vieira has a PhD in Biomedical Sciences, an MBA and more than 10 years of hands-on experience at Kraft Foods and in academia doing medical, scientific and nutritional research. She has also formulated several supplements and is certified in alternative and complementary medicine. Furthermore, she has formal writing training. We guarantee that you will not find a better, more qualified medical writer in Palm Beach.

So, what type of projects can The Med Writers help you with? Basically anything, but here are a few examples:

1. Professional sales copy and content for your website
2. Keyword optimized blog posts to attract more visitors to your site
3. Brochures to advertise your product or service
4. Manuscripts for submission to medical journals
5. Books and e-books

These are just a few of the types of projects that The Med Writers can take care of for you. So if you are looking for a great medical writer in Palm Beach, look no further, contact us and tell us what you are working on right now, and see how we can help.

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Medical Copywriters – Do They Really Exist?

As the manager of a medical writing business, I know how hard it can be to find professional medical writers who can write convincing sales copy. Usually, someone is either a great medical writer or a great copywriter, but not both (a great medical copywriter). Fortunately for you, we have already done the legwork, and found a few of those rare talents – professional medical copywriters. That’s right, some of our best medical writers can do both.

I think our tagline says it all as to why we are the perfect fit for any of your professional medical copywriting projects.

“Science Writing That Sells. By Doctors, For People.”

Basically, every professional medical copywriter at The Med Writers understands both the science and how to sell it. Let’s be honest, how many other Ph.D. medical copywriters know the science behind your product or service so as to be able to write both authoritatively and convincingly about it?

It is a fact that it is the words on your website, brochure or email that sells your product or service, and if those words aren’t convincing, then all chances of getting sales are gone. Therefore, it is not only important, but vital, that you hire the best medical copywriter to take care of all of your medical copywriting needs. A regular medical writer or a regular copywriter is not going to cut it. If you want to BOOST SALES, you have no choice, you MUST hire a good MEDICAL COPYWRITER!

The Med Writers is a team of Ph.D. and Masters scientists trained as professional medical copywriters. We are scientists and medical writers, however, most importantly, we are good medical copywriters.

Our best medical copywriters have written sales copy for hundreds of health-related products and services for websites, brochures and email campaigns. Contact us and see how our medical copywriters can make your product or service stand out from all its competitors, simply by using the right words.

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Professors: Manuscript Editing CAN Be Fast and Easy

See if this situation describes you.  As a busy scientist you have too many things on your list.  Of course, your top priority is getting new manuscripts published!  The graduate students and post docs in your lab are hard at work doing new studies and producing interesting data.  You have them write up their manuscripts up, but then you have to put in a lot of time editing those manuscripts before they can be submitted to journals for publication.  This is especially true if English is not the first language for some of the graduate students and post docs.  While they may be incredibly talented and devoted scientists, they definitely are not science manuscript writers!

These poorly-written manuscripts start to pile up on your computer’s hard drive, just waiting for you to edit them. However, editing these manuscripts seems like such a daunting task that you find yourself wanting to put it off.  If editing manuscripts is not something you are good at, it may just be too overwhelming to even think about…so you keep putting it off.

How do I know your story so well? Because I’ve heard your story from several of our clients. You are not alone. This inability to quickly edit manuscripts is actually the case for most professors. Let us help you edit manuscripts the way that we have helped so many of your colleagues. We could be the reason that competing labs are able to get so many manuscripts published each year! It’s time for you to catch up. Hiring PhD manuscript editors is the secret.

Here’s how it works. You email us a copy of your manuscript (we’ll happily sign an NDA first if you want). We will take a look at the amount of work to be done and send you quotes for our 3 Levels of Manuscript Editing.

Level 1: This manuscript editing service is a proofread, where spelling, grammar and English usage problems are fixed to increase the clarity so it is easier to read and understand.  This includes looking for mistakes and correcting them.  This wouldn’t include any major changes or rearrangements to the manuscript.

Level 2: This manuscript editing service is the proofread outlined above in Level 1 plus a more in-depth editing to make major changes or rearrangements as necessary to improve the quality of the writing.  This includes looking for any places where the science doesn’t make sense, and correcting it if possible, or making a note for the author on how to improve it (for e.g. missing references or explanations).

Level 3:  This manuscript editing service is the edit outlined above in Level 1 and Level 2 plus formatting the manuscript and the EndNote references to match the style of the journal you plan to submit it to.

Once you pick the manuscript editing service that best suits your needs, we will get started.  You just need to authorize your university department to pay us from your grant or other budget and we’ll invoice them directly.  Then you can get back to your to-do list, while we edit your manuscript.  It will be done in anywhere from just a few days to 2 weeks.

Email us now to get PhD manuscript editors working on your projects ASAP.  Our email address is at the top right of the page in a green box.

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Experienced Supplement Formulators: A Must Have For Your New Project

When you decide to formulate and market a new supplement the task can seem overwhelming. You want to put a new supplement out that is effective and safe, but at the same time profitable. You know the competition in the supplement industry is fierce; therefore, you need to put out the best new supplement possible, one that will stand out above the others. To achieve this, you need to help from medical professionals with experience and success formulating new supplements.

The Med Writers have formulated about 20 new supplements over the past few years and keep abreast of trends in the  supplement industry. Our team includes medical professionals, including scientists with doctorates and masters degrees in pharmacology, botany, biochemistry, neuroscience, plus naturopathic doctors trained in the use of supplements. Our past projects include formulating a wide range of new supplements for different purposes.

Here are some of the different types of new supplement formulations we have worked on:
1. Weight loss supplements
2. Anxiety and depression supplements
3. Male enhancement supplements
4. A supplement for treating sciatica
5. Migraine supplements
6. A supplement for PMS
7. Hangover supplements
8. A supplement for OCD
9. A children’s brain boosting supplement
10. A children’s multivitamin/mineral supplement
11. Pre-workout supplements
12. An energy supplement
13. Male and female multivitamin/mineral supplements

This is just a sampling of some of the types of new supplement formulations we have worked on. There probably isn’t any type of supplement formulation that we cannot help you out with. We do all the medical research, advise on ingredients, dosages, existing patents, meeting government regulations, manufacturers, fulfillment centers and anything else you need help with. And since we are professional medical writers, our service does not end with the supplement formulation. We can write your website sales copy and content, articles, brochures, and really anything you need to market your new supplement.

So, if you want to formulate supplements and get them to market quickly, contact us and see how we can help you make your new supplement formulations a success.

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The Key To Making Your New Supplement Formulation Marketing A Success

So your vision for a great new supplement has finally come together. Congratulations! You’ve got a great new product that you know will really work. Now you just need to get it into the hands of customers. How are you going to do that? With the staggering number of supplements currently on the market, you need an effective plan to market your new supplement formulation in order to make it a success.

A professional medical writer is vital if you want to market a new supplement formulation. The Med Writers are a group of professional medical writers with doctorates in several medical areas, including experts in pharmacology, botany and naturopathic medicine. We can write your white paper, product description, sales copy and website content such as articles and blog posts. If you are new to this, you may be wondering how each of these things will help you market your new supplement formulation successfully?

  • A white paper is an authoritative report that can establish your new supplement as superior to similar products already on the market. It can be an excellent to show potential investors. Having a white paper can also be a good way to show additional credibility to potential customers.
  • Product descriptions are vital in view of today’s informed consumer. The type of health conscious consumer that is looking for a new supplement wants to know exactly what they are getting. A detailed and compelling product description will help them make the buying decision.
  • Articles and blog posts are crucial in driving traffic to your site. The more search engine optimized content you can get on your website, the better, because this will give you a higher ranking in the search engines. And of course a higher search engine ranking means more visitors to your site. Of course, once they get to your site, you need to convert them to customers. That’s where effective sales copy comes in.
  • Effective sales copy, be it a landing page, a sales letter, a brochure or an email campaign, will use language that will convince the customer that they need to buy your new supplement right away.

Whether you’re promoting a new weight loss supplement, a supplement designed to treat a particular health condition, or a sexual enhancement supplement, The Med Writers can help you out. As supplement formulators and professional medical  writers, we know the science behind how your supplement works, and we have the skills needed to market it. So, if you want to market a new supplement, contact us for a quote and to see how we can make your new supplement a success.

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High search engine ranking for medical and health sites–How?

You’re looking for a medical writer who knows search engine optimization (SEO) to help you get a high search engine ranking for your website. There is no doubt that there is stiff competition on the Internet for websites in the medical and healthcare niche. If you are publishing medical or health-related content on the Internet, you are far from alone. There are millions of other sites promoting health-related products or services. How do you make sure that your website gets a high search engine ranking and doesn’t end up on page 100 of your prospective customers’ Google searches?

A key factor in making sure you receive a high search engine ranking is choosing your medical writer carefully. That means hiring an expert medical writer experienced in SEO. Here’s the reason why. If you hire just any freelance writer to write your medical or health-related content or articles, they will simply search the web for information. Therefore, you are just going to end up with a bunch of rehashed information. While they may do a great job with SEO that initially will help your search engine ranking, the content will not be any different than any other site. What often gets medical and health sites a high search engine ranking is content that isn’t found on lots of other sites. You want people to go to your site and find the content helpful so they stick around to see more and even come back again.

What you need is a medical writer with access to medical journals and publications that provide all of the latest medical studies. Of course, this medical writer also needs to know how to find the best studies and facts to present in your articles and the ability to read them and extract the most relevant information.  Also make sure your medical writer can write this information up so it is clear and easy for your intended audience to read and understand. If your medical writer is all those things, then the result will be content that will be different then all the other stuff that is floating around out there. And you know what different means, right? It means that your medical content, because it is unique, will stand out, and it will receive a high search engine ranking.

Of course, in addition to providing great content, a professional medical writer will also know how to properly place keywords for SEO in order to further increase your chances of receiving a high search engine ranking.

If you would like to hire an experienced medical writer who can increase your website’s search engine ranking by providing original and accurate content that is search engine optimized (SEO), look no further. The Med Writers is a team of PhD-level scientists with formal writing and SEO training. We have written content, articles, blog posts and sales copy for hundreds of  medical, dental, biotechnology and health websites. We have the knowledge and experience that you need to help you attain a high search engine ranking, to get more potential customers looking at your website.

For more information on why we would be the perfect fit for all your medical writing needs, click here. To find more information about our SEO writing services, please click here.

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