Archive for January, 2011

The Key To Making Your New Supplement Formulation Marketing A Success

So your vision for a great new supplement has finally come together. Congratulations! You’ve got a great new product that you know will really work. Now you just need to get it into the hands of customers. How are you going to do that? With the staggering number of supplements currently on the market, you need an effective plan to market your new supplement formulation in order to make it a success.

A professional medical writer is vital if you want to market a new supplement formulation. The Med Writers are a group of professional medical writers with doctorates in several medical areas, including experts in pharmacology, botany and naturopathic medicine. We can write your white paper, product description, sales copy and website content such as articles and blog posts. If you are new to this, you may be wondering how each of these things will help you market your new supplement formulation successfully?

  • A white paper is an authoritative report that can establish your new supplement as superior to similar products already on the market. It can be an excellent to show potential investors. Having a white paper can also be a good way to show additional credibility to potential customers.
  • Product descriptions are vital in view of today’s informed consumer. The type of health conscious consumer that is looking for a new supplement wants to know exactly what they are getting. A detailed and compelling product description will help them make the buying decision.
  • Articles and blog posts are crucial in driving traffic to your site. The more search engine optimized content you can get on your website, the better, because this will give you a higher ranking in the search engines. And of course a higher search engine ranking means more visitors to your site. Of course, once they get to your site, you need to convert them to customers. That’s where effective sales copy comes in.
  • Effective sales copy, be it a landing page, a sales letter, a brochure or an email campaign, will use language that will convince the customer that they need to buy your new supplement right away.

Whether you’re promoting a new weight loss supplement, a supplement designed to treat a particular health condition, or a sexual enhancement supplement, The Med Writers can help you out. As supplement formulators and professional medical  writers, we know the science behind how your supplement works, and we have the skills needed to market it. So, if you want to market a new supplement, contact us for a quote and to see how we can make your new supplement a success.

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