Archive for December, 2010

High search engine ranking for medical and health sites–How?

You’re looking for a medical writer who knows search engine optimization (SEO) to help you get a high search engine ranking for your website. There is no doubt that there is stiff competition on the Internet for websites in the medical and healthcare niche. If you are publishing medical or health-related content on the Internet, you are far from alone. There are millions of other sites promoting health-related products or services. How do you make sure that your website gets a high search engine ranking and doesn’t end up on page 100 of your prospective customers’ Google searches?

A key factor in making sure you receive a high search engine ranking is choosing your medical writer carefully. That means hiring an expert medical writer experienced in SEO. Here’s the reason why. If you hire just any freelance writer to write your medical or health-related content or articles, they will simply search the web for information. Therefore, you are just going to end up with a bunch of rehashed information. While they may do a great job with SEO that initially will help your search engine ranking, the content will not be any different than any other site. What often gets medical and health sites a high search engine ranking is content that isn’t found on lots of other sites. You want people to go to your site and find the content helpful so they stick around to see more and even come back again.

What you need is a medical writer with access to medical journals and publications that provide all of the latest medical studies. Of course, this medical writer also needs to know how to find the best studies and facts to present in your articles and the ability to read them and extract the most relevant information.  Also make sure your medical writer can write this information up so it is clear and easy for your intended audience to read and understand. If your medical writer is all those things, then the result will be content that will be different then all the other stuff that is floating around out there. And you know what different means, right? It means that your medical content, because it is unique, will stand out, and it will receive a high search engine ranking.

Of course, in addition to providing great content, a professional medical writer will also know how to properly place keywords for SEO in order to further increase your chances of receiving a high search engine ranking.

If you would like to hire an experienced medical writer who can increase your website’s search engine ranking by providing original and accurate content that is search engine optimized (SEO), look no further. The Med Writers is a team of PhD-level scientists with formal writing and SEO training. We have written content, articles, blog posts and sales copy for hundreds of  medical, dental, biotechnology and health websites. We have the knowledge and experience that you need to help you attain a high search engine ranking, to get more potential customers looking at your website.

For more information on why we would be the perfect fit for all your medical writing needs, click here. To find more information about our SEO writing services, please click here.

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How to choose the best medical writer

Now that you’ve posted a great ad for your medical writing project, and received several promising proposals, you have the task of choosing the right medical writer or medical writing team for the job. What should you look for in the ideal medical writer or medical writing team?

Here are a few things that you should look for:
1. The right education – when it comes to medical writing and the liability issues that could come into play, you don’t want just any professional writer, you need someone who knows the subject matter.

2. Access to medical and scientific journals – you don’t want a writer who will just search the internet to find information, you want someone who has a subscription to medical and scientific journals, thereby providing all of the latest, relevant research for your medical writing project.

3. A large portfolio of samples – a writer’s samples say it all; they can show the depth of their knowledge and their writing skill. To gauge the diversity of their skill, look for a writer who has done several types of writing projects, such as blogs, articles, website content, brochures, sales copy, books and manuscripts to mention a few.

4. Unlimited revisions – let’s face it, every client has a different vision for their project, including you. Therefore, revisions are sometimes inevitable, even when you are using a professional medical writer. However, a professional medical writer will not be afraid to offer free revisions in their price. This will protect you from any unexpected expenses that could come from having to get someone else rewrite or edit the work.

If you keep these four points in mind while reviewing the proposals you have received, you should be able to choose the right medical writer or medical writing team, one that will make any project you throw at them a success.

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